As competition grows and margins shrink, the importance of data-driven decisions will increase many-folds.
The lack of data is not the issue we see at many of our large clients or throughout the business world. It is in fact the proper formulation of analytics that turns data into “actionable-data”.
At a large client of ours, we were engaged to analyze a loss in market share and what could be done to turn that tide around. Common business rule, practiced at the engagement was that the price of service provided was now not in line with what the competitors were offering. The marketing decision was to bring the price back in line to turn the tide. The many price-cuts the client went through continued to erode the profitability and revenues; clearly indicating that the marketing strategy was not delivering the desired results.
Anji Technologies LLC team began by gathering experts around the table to clearly outline the issues at hand. Once we had the problem statement defines, our analysts began a deep-dive into the data available at the client site. The resulting analysis indicated issues at the delivery end of the business/customer satisfaction area. Implementation of the plan derived by data analysis indeed delivered the results the client was after for an extended period of time.
At Anji Technologies LLC, we are uniquely qualified to manage your data and analytics challenges to deliver for you the proper intelligence to deploy your processes with anticipated results and consistent customer service.